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Google Analytics 4

Analytics, Google

Google Analytics 4 (GA4) is a new version of Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic. GA4 is designed to provide more in-depth and accurate insights into user behaviour on websites and mobile apps....

Google Remarketing – Why You Should Be Doing It

Google, Google Ads

Google remarketing is a form of online advertising that allows businesses to show targeted ads to users who have previously visited their website or used their mobile app. This is done by placing a piece of code, known as a “remarketing tag,” on the...

What is Facebook Pixel?

Analytics, Facebook

Facebook Pixel is a piece of code that businesses can add to their website to track user behaviour and track conversions. The pixel allows businesses to gather data on the actions that users take on their website, such as making a purchase or filling out a form. This...