Google Analytics 4
Google Analytics 4 (GA4) is a new version of Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic. GA4 is designed to provide more in-depth and accurate insights into user behaviour on websites and mobile apps....Google Remarketing – Why You Should Be Doing It
Google remarketing is a form of online advertising that allows businesses to show targeted ads to users who have previously visited their website or used their mobile app. This is done by placing a piece of code, known as a “remarketing tag,” on the...Search Engine Optimisation in 2023 – Why You Should Be
Search engine optimisation (SEO) is the process of improving the ranking of a website on search engines such as Google. When a user searches for a specific keyword or phrase, search engines use algorithms to determine the most relevant and useful results to display....What is Facebook Pixel?
Facebook Pixel is a piece of code that businesses can add to their website to track user behaviour and track conversions. The pixel allows businesses to gather data on the actions that users take on their website, such as making a purchase or filling out a form. This...Outsourcing Digital Marketing to an Agency – Is it Right For You?
There are several reasons why a company might choose to use a digital marketing agency: Expertise and experience: Digital marketing agencies, like Fudge Media, are staffed by experts who have extensive knowledge and experience in the field. They are up-to-date on the...